Gold for Vipingo Ridge: Tourism Regulatory Authority

The Tourism Regulatory Authority (TRA) in Kenya is an important body that performs a number of different functions from Quality Assurance, Licensing and Star Ratings (the East African classification) to advisory services and education in the tourism and hospitality sector.

Focus on Customer Satisfaction

The TRA performs the essential function of bringing order to the sector, providing frameworks and standards to encourage a vibrant and successful hospitality industry.

Tourism is key to the economy in Kenya, and the reassurance of standards from food and beverage to accommodation to waste management and health and safety provide clarity to Tour Operators, Tourists and other stakeholders when visiting.

In an age of AI and online purchases these certifications are an important part of inspiring visitor confidence and reflecting the true experience of a destination.

We welcome the latest programme to refresh all the status of facilities at the Kenya Coast through a structured series of activities and processes championing quality and excellence.

Training, Assessment and Audit

In February 2025 coastal facilities were welcomed to attend a two-day training course to understand a new programme of standards and the mandatory audits to follow for the assessment of a number of key areas.

Ranging from in-depth interviews with the team at random, to visually reviewing the facilities across every element of Vipingo Ridge, the audit scope was broad.

From the team changing rooms and dining facilities to laundry processes, guest accommodation features to security protocols, kitchen layout flow to swimming pool PH levels, our standard operating procedures and the robustness of the processes were reviewed and evidenced during the site visit. There was also helpful feedback being provided by the TRA experts during the engaging sessions.

The scoring criteria was based on many facets to meet the standards, and the bandings of the scores set into Bronze, Silver or Gold classification.

Vipingo Ridge is rated ‘Gold’

We have enjoyed the process to refine our approach to delivering an excellent experience for guests and our Members, and our team have worked hard to take on board the feedback, to continue to learn and grow.

The official audit results have been received, with a score well within the criteria for the top grade in the audit: Gold.

We are proud to be amongst the top hospitality facilities in Kenya, reflecting our vision to be the lifestyle destination celebrating Kenya.


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